Today, I bought my first little bit of advertising.
Which has been incredibly weird for me because I sell advertising. Being on the other side of the fence has been quite eye-opening. As soon as I realized, that TODAY was the day I was going to have a featured artist spot on Etsy, I immediately went to the site and clicked refresh until my ornament appeared. Then I immediately went in and switched the photo I picked because I thought the Vampire ornament might be too much for the needlecraft site, and now I am thinking about switching it back because the dove might seem too pedestrian to bring in any actual buyers. As you can clearly see I am driving myself insane over it.
I sell advertising, and I have the knowledge that sales is a numbers game. You have to ensure that either the most people see your ad as possible to draw in a handful of potential clients, or you have to directly target your specific audience with lazerlike acuracy. I know that Etsy gets a good number of visitors that come to the sight specifically to shop. I know that if someone is interested in needlecrafts they will go to that link. I know my $7 is well spent.
But owning a business and putting your heart into it takes all the logic out of my head. Just having items on Etsy is intimidating enough because there are a lot of sellers and they truly are artists. Suddenly the ornaments I made that seemed so awesome yesterday, seem average today in the light of self-doubt.
So I will probably change the photo back to the vampire lips again, put on my business hat that reminds me of the odds, and in the end hope for the best.
How to Style a Coffee Table (Three Ways)
1 hour ago