Today, I bought my first little bit of advertising.
Which has been incredibly weird for me because I sell advertising. Being on the other side of the fence has been quite eye-opening. As soon as I realized, that TODAY was the day I was going to have a featured artist spot on Etsy, I immediately went to the site and clicked refresh until my ornament appeared. Then I immediately went in and switched the photo I picked because I thought the Vampire ornament might be too much for the needlecraft site, and now I am thinking about switching it back because the dove might seem too pedestrian to bring in any actual buyers. As you can clearly see I am driving myself insane over it.
I sell advertising, and I have the knowledge that sales is a numbers game. You have to ensure that either the most people see your ad as possible to draw in a handful of potential clients, or you have to directly target your specific audience with lazerlike acuracy. I know that Etsy gets a good number of visitors that come to the sight specifically to shop. I know that if someone is interested in needlecrafts they will go to that link. I know my $7 is well spent.
But owning a business and putting your heart into it takes all the logic out of my head. Just having items on Etsy is intimidating enough because there are a lot of sellers and they truly are artists. Suddenly the ornaments I made that seemed so awesome yesterday, seem average today in the light of self-doubt.
So I will probably change the photo back to the vampire lips again, put on my business hat that reminds me of the odds, and in the end hope for the best.
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